FanMilk
Doing Business For Good with FanMilk Ghana
At a Glance
FanMilk has been in existence for over 60 years, the company is currently engaged in the production and distribution of top-quality refreshing and nutritious milk-based and fruit-based products including FanYogo, FanIce, FanChoco, SuperYogo and recent products like GoSlo and NutriDay fortified yoghurt.
Challenge:
Beyond nourishing Ghanaians, how can the FanMilk brand be seen as a corporate citizen while also projecting it’s brand value?
Concept:
Mistletoe Africa Communications recommended partnership with Exclusive Men of the Year Africa Awards (EMY Awards) and own an Award Category and name it EMY FanMilk Business-For-Good Award. The award category is to honour an individual who operates a small business and uses the business to make a positive impact in the community.
Our Impact Story:
- Teni Agana underwent a six-month mentorship deal with the MD of FanMilk.
- Loozele Initiative also received FanMilk products to support their activities.
- News stories about this initiative garnered a lot of commentaries and national media coverage with 20+ million reach.
