NHIA
A Digital Health Mandate for improved Insurance: An NHIA Success Story

50
NHIA hospital reps trained across Ghana
24%
boost in partnership performance management
10M
brand reach from product education & awareness
At a Glance
NHIA (National Health Insurance Authority) underwent a significant transformation by embracing a digital health mandate aimed at improving insurance. With a focus on innovation and accessibility, NHIA modernized its processes and services. Mistletoe played a crucial role by enabling NHIA through its value-based care product marketing and education initiatives. By promoting awareness and understanding of these products, Mistletoe empowered NHIA to better serve its members, resulting in improved healthcare access and outcomes across Ghana.
Scope of Execution:
- Creative Content Production
- Digital Strategy
- Technical Writing
- Capacity Building
- Product Marketing
- Partnership Management


