Bolt
Bolt Safety Campaign: Driving Awareness and Impact

23
media placements across print, online, TV, and radio.
100%
strategic media monitoring
85.2M
total audience reach, reinforcing Bolt’s dedication to safety
At a Glance
Bolt is a leading ride-hailing platform dedicated to providing safe, affordable, and reliable transportation services across Ghana. As part of its mission, Bolt launched a comprehensive Safety Campaign to promote responsible driving and passenger security. Mistletoe played a key role by driving the Bolt Safety Campaign, securing extensive media coverage, and executing impactful activities to amplify its reach and influence.
Mistletoe also engaged in weekly media monitoring to track transport sector news, and organizing high-profile events such as the Kumasi Safety Summit and the Women Summit in Accra.
Scope of Execution:
- Safety Campaign Launch
- Press Release Issuance
- Kumasi Safety Summit
- Women’s Summit in Accra


