Visa
Visa Stakeholder Event: Payment Workshop
Media Coverage
Total Audience Reach
At a Glance
Visa Inc. is a trusted network, that facilitates digital payments across 200 countries and territories among a global set of consumers, merchants, financial institutions, businesses, strategic partners and government entities through innovative technologies.
Challenge:
To advance Visa’s commitment to driving contactless adoption across West Africa, promoting financial inclusion, and shaping the future of digital commerce on the continent, Mistletoe Communications in collaboration with Skot Communication, successfully executed a workshop that brought together key stakeholders in Ghana’s payments ecosystem, while also profiling the country manager.
Key moments:
➔ On-site media interviews (print and broadcast)
➔ Front page hijack
➔ Broadcast media coverage
➔ Interviews
➔ Press release distribution
➔ Media roundtable
Results:
- Secured extensive media coverage, including print, online, and broadcast placements.
- Crafted a compelling press release that resonated across media platforms.
- Newspaper front page hijacks storytelling.
- Production of merch and branding materials.
- Facilitated media roundtable discussion.
