Yellow Card
Establishing Brand Love in the Stablecoin Space: A Yellow Card Success Story
At a Glance
Yellow Card is the largest and only licensed Stablecoin on/off ramp on the African continent. Operating across 20 countries, including Ghana.
Challenge:
Yellow Card sought to establish and grow its brand image in Ghana while clearly communicating its value proposition as a key player in advancing the government's financial inclusion agenda. The challenge included addressing negative perceptions surrounding the brand and setting a ‘feel-good’ tone anytime Yellow Card is mentioned or seen.
Concept:
Several key strategic moments allowed us to tell the story of Yellow Card story within a short period of time:
- As an architect of financial inclusion and literacy
- As a platform that cares about the continent’s economy
- As a brand deeply rooted in understanding the markets in which it has found a presence.
Key Moments:
- Media and influencer soiree.
- Africa Bitcoin Conference in Accra.
- Yellow Card X tbDEX partnership announcement.
- Exclusive media interviews with senior management.
Results:
- Secured Tier 1 media coverage encompassing relevant publications targeted at those interested in news, lifestyle, technology, finance, and economics.
- Secured interview opportunities for Yellow Card spokespeople.
- Managed key media relationships and identified early opportunities, industry experts, and emerging thought leaders.
